The legendary status of the freshly poured Guinness is celebrated in “Slide”, a television commercial spanning the bar and the workplace with a myriad of special effects. A fresh pint of Guinness is slid down a bar by a bartender. We then follow the pint down the end of the bar, out the bar and through city streets and offices. The Guinness arrives just in time to be drunk by “bold” employee who is in salary negotiations with his new boss.
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The Guinness Slide ad was developed at BBDO New York by executive creative directors David Lubars and Bill Bruce, creative directors/art directors/copywriters Tom Kraemer and Scott Kaplan, agency producer Elise Greice-Pavone, music producers Rani Vaz and
Editor was Kirk Baxter at Rock Paper Scissors.
Music was produced at Bang Sound and Music by Loren Perkins.
Visual Effects were produced at MassMarket by lead Flame artists Jamie Scott and Mark French.