Guess Whose Mum’s Got a Whirlpool

In honour of Mother’s Day in many parts of the world today, here’s a 2009 advertising campaign from Whirlpool Australia. Australian television personality Bert Newton, Australian music guru Molly Meldrum and Australian stand-up comedian Dave Hughes portrayed their own mothers in commercials paying tribute to to the classic 1970s commercials starring Australian entertainter Dame Edna Everage (Barry Humphries).

Bert Newton in Whirlpool Guess Who's Got a Whirlpool online ad

Whirlpool appliances were promoted in Australia in the 1970s with the tag line, “Guess Whose Mum’s Got a Whirlpool” in the 1970s. A 1997 campaign adapted the line to “Guess Whose Got a Whirlpool” in the context of an environmentally conscious family. The 2009 campaign promoted Whirlpool’s entire white goods range, with specific focus on the 7.5-kilogram front loader washing machine, 445-litre refrigerator and the Italian-designed electric oven with gas cooktop. Exposure included television, outdoor, print and the internet.

Click on the image below to play the Dave Hughes video.

Click on the image below to play the Bert and Molly video.

Click on the image below to play the Dame Edna 1979 video.


The Whirlpool campaign was developed at DDB Sydney by executive creative director/art director Grant Rutherford, group creative director/copywriter Jim McKeown and account supervisor Veronica Makiv.

Filming was shot by director Josh Frizzell via 8 Commercials. Post production was done at MRPPP and Digital Pictures.

Media was placed by Starcom.