In honour of Mother’s Day in many parts of the world today, here’s a 2009 advertising campaign from Whirlpool Australia. Australian television personality Bert Newton, Australian music guru Molly Meldrum and Australian stand-up comedian Dave Hughes portrayed their own mothers in commercials paying tribute to to the classic 1970s commercials starring Australian entertainter Dame Edna Everage (Barry Humphries).
Whirlpool appliances were promoted in Australia in the 1970s with the tag line, “Guess Whose Mum’s Got a Whirlpool” in the 1970s. A 1997 campaign adapted the line to “Guess Whose Got a Whirlpool” in the context of an environmentally conscious family. The 2009 campaign promoted Whirlpool’s entire white goods range, with specific focus on the 7.5-kilogram front loader washing machine, 445-litre refrigerator and the Italian-designed electric oven with gas cooktop. Exposure included television, outdoor, print and the internet.
Click on the image below to play the Dave Hughes video in YouTube (HD)
Click on the image below to play the Bert and Molly video in YouTube (HD)
Click on the image below to play the Dame Edna 1979 video in YouTube (HD)
The Whirlpool campaign was developed at DDB Sydney by executive creative director/art director Grant Rutherdord, group creative director/copywriter Jim McKeown and account supervisor Veronica Makiv.
Media was placed by Starcom.