Gucci Guilty by Frank Miller

Gucci is promoting Gucci Guilty, the new fragrance for her, with a television commercial/short film directed by comic artist/director Frank Miller, featuring actors Evan Rachel Wood and Chris Evans in a Sin City like world. A white sports car screeches across a dystopian cityscape, a beautiful blonde at the wheel. Her blazing tires screech to a halt, and she steps out to survey her hunting ground. Savoring the night air she remembers: a night, a man, her choice… a perfume. The ad is set to premiere on September 12 during the MTV Video Music Awards.

Gucci Car


The Guilty film was commissioned by produced by REM Ruini e Mariotti and produced at RSA Films and Think Cattleya.

Depeche Mode’s 1987 hit, Strangelove, is covered by Friendly Fires.