Greenpeace in China launched this innovative advertising campaign reminding office workers about the connection between their use of paper and the long term sustainability of the forests. “The more you staple, the more trees are chopped. Save office paper.”
The Staple Trees campaign was developed at Firstell Communications, Shanghai, by chief creative officer/art director/ copywriter/illustrator Murphy Chou, creative director/art director/copywriter/illustrator Yun Jin, associate creative director/art director/illustrator Jun Chen, art director/illustrator Kens Cao, art directors Golden Huang and Lex Mao, copywriter Louis Lu, photographer Ken Goh, executive media director Michelle Wang and media buyer Lisa Shen.
via Ads of the World