Greenpeace Birds

Saatchi & Saatchi Romania have won a Gold at the Golden Hammer for “Swallow”, a print ad from their “Birds” campaign developed pro bono for Greenpeace. The campaign features albatross chicks photographed by Chris Jordan. See more on the background of Chris Jordan’s photographs in our article on the almost identical Endangered Wildlife Trust campaign from South Africa, which won awards at the 2010 One Show.

Greenpeace Birds Swallow print ad

“Acum e randul tau sa inghiti adevarul.” (Now it’s your turn to swallow truth). “Se spune ca plasticul nu este autentic. Dar de aste ce zici?” (They say that plastic is not authentic. But what about veins?).

Greenpeace Birds Plastic print ad


The Birds campaign was developed at Saatchi & Saatchi Romania by creative director Jorg Riommi, head of art direction Daniela Nedelschi, art director/typographer Laura Iane, copywriter Jorg Riommi, Andrei Nica, account managers Liana Petrascu, Madalin Nitis, producers Monica Garbur and Vitalie Brega, with photography by Chris Jordan.

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