Google’s search engines are given a work out in the latest Search Story, “Get Ready for South Africa”. We’re shown a search in several languages for FIFA World Cup matches, basic soccer rules, a Lego Fusball video, cashmere Italian scarf (sciarpia), orange articles, Vuvuzela, ear plugs, accommodation in Madrid, sushi, a sportsbar in Manchester, and a football stadium in South Africa. And how long is it till kick off?
Click on the image below to play the video in YouTube (HD)
The World Cup spot concept was developed at Google Creative Lab (In-House).
Animation was shot by director Aaron Duffy via 1st Ave Machine, with executive producers Serge Patzak and Sam Penfield, producers John Burger and Crystal Campbell, head of creative development Claire Mitchell, concept artist Carlos Cancalmo, AE artists Joon Park, John Stanch, John Loughlin, Will Decker, Anthony Serriano, WeiTo Chow.
Sound and music were produced at Analogue Muse by composer/producer Jeremy Turner, sound designer Geoff Strasser, sound designer/mixer Nick Cipriano, producer Alan Zahn.