Unilever has launched the first campaign website for Streets Golden Gaytime, one of Australia’s favourite ice creams. The campaign helps consumers relive the gay old days, with a range of nostalgia inspired applications. Visitors are invited to rewind and revisit their Golden Gay Year, the year of their birth. Instant Gaytimes transform photographs from the computer or Facebook into over exposed Polaroid instant photos. Klub Retro T-shirts will be introduced with the site’s tag line, “It’s hard to have a Gaytime on your own”. Music for the site is piped directly from 1970s television shows and elevator muzak machines. The Golden Gaytime icecream also has a Twitter stream and a Facebook Fanpage.
The Golden Gaytime site was develeoped at Soap Creative, Sydney, by creative director Bradley Eldridge, copywriter Alex Bodman, designer John Westfallen, Flash developer Brett Peacock, producers Christine Sultana and Josh Hunt.
The Golden Gaytime was designed by Nick Marland at Streets and introduced in 1970, a refinement of the Gaytime icecream originally launched in 1959. It is a toffee and vanilla ice-cream dipped in chocolate and wrapped in honeycomb biscuits, on a wooden stick.