GNC Burn Bag
Total Nutrition Corp., a GNC franchisee in the Philippines, provided customers with a complimentary Burn Bag with every bottle of GNC Burn 60 purchased. GNC’s Burn 60 is marketed as a thermogenic formula that helps to raise metabolism, burn calories and boost energy levels. The bags come with a draw string, illustrating the product’s potential to reduce waist size.
The GNC Burn Bag campaign was developed at DDB DM9JaymeSyfu, Manila, by executive creative directors Merlee Jayme, Eugene Demata, creative Allan Montayre, associate creative director/art director Gogie Sinson, copywriter Biba Cabuquit, photographer Mark Nicdao.