GMC Sierra in Winter Snows
The 2011 GMC Sierra Pickup Truck appears in two television commercials, “Most Wonderful Time” and “Nutcracker”, connected with the Winter Holiday Event sales promotion. Tchaikovsky’s Nutcracker Suite and the 1963 Christmas hit “It’s the most wonderful time of the year”.
The Most Wonderful Time spot was developed at Leo Burnett, Detroit, by creative director Chris McCarthy and executive producer Erik Zaar.
Visual effects were produced at Chemical Effects, Santa Monica, by creative director Nick Piper, Flame artists Tim Rudgard, Shauna Prescott, Dan Lorenzini, Flame assist Jorge Tanaka, executive producer Sandy Beladino and producer Liz Hiza.
Piper and Chemical Effects turned their talents to creating a whole new mood for the Sierra. Delving back into footage shot for an earlier campaign, the creative team turned the truck from a hard-driving, terrain-crushing vehicle to a nimble, festive frolicker, enjoying rather than conquering nature. Visual Effects Supervisor Tim Rudgard and the Chemical Effects team added plumes of airborne snow surging from beneath the truck’s tires and brilliant lens flares, and extended snow across the environment to give the landscape a pristine feel.
Sound and music were produced at Finger Music, Los Angeles.
Offline Editorial work was done at General Editorial, Santa Monica, by editor Matt Dunlap and executive producer Robert Parker.
Colorist was Beau Leon at New Hat, Santa Monica, with producer Wyatt Valentine.