Glaceau Vitaminwater Colours

Coca Cola has been promoting Glaceau Vitaminwater with an advertising campaign celebrating the colours of Essential, Revive, Focus, Energy, Essential, Triple X and Power. The seven 10-second commercials and print advertisements, shot in Rio de Janeiro in September 2009, provide a visual striking introduction to each flavour. Focus (Pink) features a guy juggling chainsaws while being tickled by two pink ladies. Essential (Orange) shows a woman slicing through a feather pillow. Revive (Purple) has a disco guy waking up in a morgue. In Triple X (Black) a bat woman removes her mask to reveal her nice side. Power C (Red) a guitarist plays under the summons of his puppeteer. Energy (Yellow) features a woman reaching out to touch an orb. “Turn yourself on.”

Glaceau Vitaminwater Colour


Click on the image below to play the Essential video in YouTube (HD)

Click on the image below to play the Revive video in YouTube (HD)

Click on the image below to play the Focus video in YouTube (HD)

Click on the image below to play the Energy video in YouTube (HD)

Click on the image below to play the Essential video in YouTube (HD)

Click on the image below to play the Power video in YouTube (HD)

Click on the image below to play the Triple X video in YouTube (HD)

Credits

The Vitaminwater campaign was developed at Smart Sydney by creative directors/art directors/copywriters Kieran Flanagan and Dan Gregory, agency producer David Steindl, account manager Ilyse Connery, group account director Nicole Gardner.

Filming was shot by director Jeffrey Darling via Agenda Films. Post production was done at Fin Design & Effects. Editor was Adam Wills. Sound and music were produced at Nylon Studios.

  • anonymous

    These feel amazingly familiar somehow. Is there a Michael Jackson connection here?

  • Rachel

    Can anyone tell me the name of the second song used in the Triple X ad?