Geico Asks the Rhetorical Questions

Could switching to Geico really save you 15 percent or more on your car insurance? Geico pairs that question with many unrelated questions in their latest television advertising campaign. Mike McGlone walks into an empty room and queries the viewer, “Could switching to GEICO really save you 15 percent or more on car insurance?”. He pauses and then asks a rhetorical and/or obvious question which is immediately followed by a scene cut to the subject at hand.

Mike McGlone in Geico commercial


Is the Bird in the Hand worth two in the bush? Click on the image below to play the video in YouTube (HD)

Did the Piggy really cry Whee Whee Whee all the way home? Click on the image below to play the video in YouTube (HD)

Is it a good idea to pick a snowball fight with Randy Johnson? Click on the image below to play the video in YouTube (HD)

Therapist Sarge (R. Lee Ermey) Click on the image below to play the video in YouTube (HD)

Can football commentator Andres Cantor make any game exciting? Click on the image below to play the video in YouTube (HD)

Was Honest Abe really honest? Click on the image below to play the video in YouTube (HD)

Does Elmer Fud have trouble Click on the image below to play the video in YouTube (HD)

Is Ed Too Tall Jones too tall? Click on the image below to play the video in YouTube (HD)

Does Charlie Daniels play a mean fiddle? Click on the image below to play the video in YouTube (HD)

Biscuit Click on the image below to play the video in YouTube (HD)

Did the Caveman invent fire? Click on the image below to play the video in YouTube (HD)

Credits

The Rhetorical Question campaign was developed at The Martin Agency, Richmond, by art director Justin Harris, copywriter Wade Alger, creative director Steve Bassett, assistant producer Alex Scheer, producer Valerie Battenfeld, executive producer Molly Souter, strategic planner Rad Tollett and account supervisor Liz Toms.

Filming was shot by director Frank Todaro via Moxie Pictures, with director of photography Adam Beckman, line producer Matt O’Shea, executive producer Karol Marrs.

Editor was Ian Mackenzie at Mackenzie Cutler with assistant editor Mona Salma, producer Melissa Miller and artist Jim Hayhow. Colorist was Fergus McCall at The Mill. Post production was done at Click 3X, New York.