GE Healthymagination on TV
GE’s Healthymagination campaign, promoting better health for more people, has been given a major boost with a set of television commercials aired in assocation with the Vancouver 2010 Winter Olympics. The five commercials, shot by film directing collective Traktor, celebrate the role of medical staff through the ages and around the world.
“Say Ahh” brings together children and adults around the world contributing to a rendition of Ode to Joy, the chorale from Beethoven’s 9th Symphony.
Click on the image below to play the Say Ahh commercial in YouTube
“Beautiful” introduces us to a married couple who are waiting to hear the results of tests for cancer. We’re shown a flashback through the woman’s life, leading up to the beautiful news that she’s all clear.
Click on the image below to play the Beautiful commercial in YouTube
“Doctors” introduces a universal record keeping program which makes it possible to have access to medical advice given in the past.
Click on the image below to play the Doctors commercial in YouTube
“Take a look” tracks medical care through the centuries, beginning in the Bronze Age, moving through ancient China, medieval days, the American 1930s to the modern day, introducing a portable hand-held ultrasound scanner.
Click on the image below to play the Take a Look commercial in YouTube
“Stadium”, filmed in Candlestick Park, treats doctors and nurses as the sporting heroes of the day.
Click on the image below to play the Stadium commercial in YouTube
BBDO New York creative director Don Schneider and head of production Regina Ebel provide an overview of the five commercials, taking us behind the scenes to meet the actors.
Click on the image below to play the behind-the-scenes video.
The Healthy Imagination campaign was developed at BBDO New York by chief creative officer David Lubars, executive creative director Don Schneider, art director Adam Livesey, copywriter Matt Brink, head of production Regina Ebel and producer Regina Iannuzzi.