GE Capital Polaris on the Dunes

GE Capital‘s collaboration with Polaris Industries is celebrated in a television and print advertising campaign featuring Polaris CEO Scott Wine and GE Capital Tom Orluck out on the sand on the Ranger RZR. The commercial opens on a panoramic shot of a stunning, jagged-edged dunescape. A Polaris dune buggy streaks across the screen, tossing a trail of sand behind and adding a flash of red color to the brown-and-tan-hued land. A voiceover extols the merits of GE Capital’s intensive client relationship with Polaris before the spot ends with the occupants leaping from the buggy and dancing joyously across the sand.

GE Capital Polaris

Click on the image below to play the video.


The Polaris Sand campaign was developed at BBDO New York by creative group head Don Schneider, art directors Rick Rabe and John Cornette, copywriters John Kenney and Daniel Bremmer, executive producer Regina Ebel, music producer Rani Vaz and producer Regina Iannuzzi.

Filming was shot by director Lenny Dorfman via Radical Media with director of photography Anthony Wolberg.

Editing was done at Crew Cuts by editor Nate Taylor.

Post production was done at Nice Shoes, New York, by colorist Ron Sudul, creative director Aron Baxter, Flame artists Jason Farber, Andrew Granelli, Bryan Rosen Blum, Vin Roma, Russ Bigsby, Rich Schrek and producer Dave Moore.

Sound was designed at Sonic Union. Music is by Black Iris.