Garnier Fructis Fighting Flakes the Better Way

Garnier Fructis anti-dandruff shampoo is being presented to guys as the better way to deal with flakes in this set of television commercials directed by Brian Lee Hughes. Five scenarios, “Leafblower”, “Butler”, “Office”, “Dustbuster” and “Monkey (Longform) are associated with an online portal, theresabetterway.com. If you’re an unfortunate dandruff sufferer with flakes the size of Autumn leaves, then a leaf blower might be a good solution. If your condition isn’t that extreme, then that thing blows.

Garnier Fructis Better Way site


Click on the image below to play the Leafblower video in YouTube

Butlers are perfect for greeting visitors, preparing midnight snacks and being prime murder suspects. Unfortunately, they’re not that good at fighting flakes.

Click on the image below to play the Butler video in YouTube

Credits

The Flakes campaign was developed at Publicis, New York, by creative director Roger Norris, agency producer Aaron Royer and account supervisor Van Nguyen.

Filming was shot by director Brian Lee Hughes via Skunk US with executive producers Matt Factor, Shelly Townsend, producer Aris McGarry, director of photography Chris Soos.

Editing was done at Cosmo Street, New York. Post Production was done at The Mill, New York.