Friends of Cancer Patients in the United Arab Emirates used a stressball to raise awareness of breast cancer. A light pink stress ball, when squeezed, allowed the user to feel the stone placed inside. The message on the ball: “If it doesn’t feel right, something could be wrong. Early detection could help you fight breast cancer.”
The Stressball campaign was developed at JWT Dubai by executive creative director Chafic Haddad, copywriter Zahir Mirza, art director Antra Patel, photographer Rita Dhankani, account supervisor Prabhakar Iyer, advertiser’s supervisor Dr. Sawsan Al Madi. The stress balls were produced at Urofoam Ltd.