France Alzheimer in Combat

France Alzheimer celebrated its 25th anniversary this year on September 21, World Alzheimer’s Day. The association ran a print advertising campaign showing the ongoing battle experienced by those with Alzheimers and their carers, symbolically portrayed with gun, Molotov cocktail, bazooka and TNT. “Without your support, the fight is already lost”.

Alzheimer Bazooka

Alzheimer Molotov cocktail

Alzheimer Bazooka

Alzheimer TNT


The Combat campaign was developed at Saatchi & Saatchi Paris by creative directors Christophe Coffre, art directors Olivier Gamblin and Florian Roussel, copywriter Guillaume Blanc and photographer Yann Forhan.