Foxtel iQ is being promoted in Australia with the help of an invisible samurai warror and a French-speaking duelling glove. The campaign, which launched in March, runs nationally on youth-orientated channels to promote the benefits of the iQ hard-disk drive (HDD) recording device to younger audiences. The two TVCs which form the backbone of the campaign show mates impressed by FOXTEL iQ’s special features, such as pausing and rewinding live TV and recording two programs at once.
Click on the image below to play the Invisible Samurai video in YouTube (HD)
Click on the image below to play the Glove video in YouTube (HD)
The Samurai and Glove ads were developed at Three Drunk Monkeys, Sydney, by executive creative dirctors Scott Nowell and Justin Drape, creative director Noah Regan, copywriters Nick Morrissey, Damian Fitzgerald, art director Matt Heck, account manager Leigh Morrisson and agency producer Thea Carone.
Filming was shot by director Tim Bullock via Prodigy Films with director of photography Tim Hudson, producers Jonathon Samway and Belinda Pedler, with Flame artist Phil Stewart Jones and editor Adam Wills.
Sound was designed at Song Zu, Sydney.