Australian pie brand Four’N Twenty launched the Angus Pie with a humorous television commercial set on a building site. Scottish builders are not too popular with the Australians, due to their reluctance to wear underwear under their kilts. A bend over here, a bit of jackhammering there and suddenly the Australian builders are copping more than an eyeful of a man’s “meat and two veg”. A sight that could potentially scar these men for life. But all is forgiven when the legendary Angus pies are brought out.
Click on the image below to play the video in YouTube (HD)
The Angus Pie campaign was developed at Clemenger BBDO, Melbourne, by executive creative director Ant Keogh, deputy creative director/art director Tom Martin, deputy creative director/copywriter Julian Schreiber, agency producer Sonia Von Bibra, group account director Ricci Meldrum, account director Sarah Galbraith, planner Mike Hyde.