Ogilvy Advertising has created Ford’s first 3D advert for the UK. The specially commissioned “Rising Star” ad aired on Europe’s first 3DTV channel, Sky 3D, during the Barclays Premier League Clash between Manchster United and Chelsea on April 3rd. The ad highlights the benefits of the Ford Mondeo’s bi-xenon headlights and is the latest activity in the long runnning partnership between Ford and The Premier League on Sky. Over a thousand pubs and clubs across the UK and Ireland have already signed up for Sky 3D which will be showing at least a further five Premier League games before the end of the season (9th May) and the Coca-Cola Football League Play-Off Finals from Wembley Stadium at the end of May.
Click on the image below to play the video in YouTube (2D version of 3D ad)
The Mondeo 3D campaign was developed at Ogilvy and Mather Advertising London, by art director/copywriter Andy Dibb and TV producer Matt Ellingham.
Filming was shot by Tomato via Believe Media.
Andy Dibb, creative director at Ogilvy London said: “The creative opportunites offered through working in 3D, meant that the Ford Mondeo Rising Star advertisement represents a groundbreaking step in broadcast advertising. By adding depth and distance to enhance the clarity and legibility of the typography, we were able to produce a really innovative and effective piece of work.”