Flax Instant Lottery Frost
Norsk Tipping‘s instant lottery scratch game, “Flax”, is given a plug in “Frost”, a heart warming television commercial directed by Norwegian actor Aksel Hennie. Mark Knopfler’s 2009 single “Get Lucky” provides the musical backing for a bit of drama over a frosted car on the street.
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The Frost ad was developed at Try, Oslo, by creative director/copywriter Petter Bryde, creative director/art director Thorbjorn Ruud, copywriter Janne Brenda Lyso, art director Stian Johansen, art director Thomas Braten, project manager Cecilie Thue, consultant Eivind Moe, and advertiser’s supervisor Aase Julie Arnkvern.
Filming was shot by director Aksel Hennie via production company 4 1/2, Oslo, with producer Håkon Øverås, executive producer Christell Roset, and director of photography Askil Vik Edvardsen. Editor was Thomas Trællnes at Chimney Pot. Online editor was Aksel Jermstad at Fragments. VFX were produced at Gimpville.