Fuji Finepix Camera with Smile Capture
Fujifilm’s Finepix F70 is promoted as the world’s smallest 10x zoom digital camera. The Smile Capture feature is highlighted in this print advertising campaign from New Delhi, India. Three advertisements present scenarios in which you’d not expect to find a smile, a graveside funeral, an airport farewell, and a poker game.
The Finepix campaign was developed at RMG Connect New Delhi, (JWT), by executive creative directors Anuja Chauhan, Priti Kapur, creative director/art director Anupama Ramaswamy, creative director/copywriter Simran Sahni, agency producers Atul Kumar and Prantik Dutta, account managers Saurabh Saxena, Anubha Mathur, Abhinav Kaushik, Manish Kapoor, with photography from Photolibrary.