Findus France connected frozen fish range with environmental concerns with Fish Choir, a poster advertising campaign with a difference. Findus placed dual displays in several locations around Paris, in the lead up to the opening of the Paris Sustainable Development conference, focusing on the company’s commitment to respect responsible fishing. A choir of 25 animatronic fish, activated by a motion sensor, sang and danced to a remix of the KC and the Sunshine Band 1976 hit “Shake your booty”. The billboard won Grey a gold in the poster category at the London International Awards last night.
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The Fish Choir campaign was developed at Grey, Paris, by executive creative director Andrea Stillacci, creative directors Giovanni Settesoldi and Luissandro Del Gobbo, art director Giovanni Settesoldi, account director Philippe Doyle with Findus marketing director Sophie Allemand.