Swedish brand, Kopparberg Cider, has launched “Find Kopparberg”, a British advertising campaign running simultaneously across cinema, press, Facebook, Twitter and on the Find Kopparberg site. The new campaign is about discovering that place you never knew existed, a great new band, an underground party or just a great night out. The cinema ad features Joy Formidable, a three-piece band from North Wales, currently located in London. The dedicated site features event details (in collaboration with Vice Magazine), gig reviews and recommendations, behind-the-scenes videos as well as competitions and giveaways.
Click on the image below to play the Find Kopparberg video in YouTube (HD)
The Find Kopparberg campaign was developed at Saint@Rainey Kelly Campbell Roalfe/Y&R by managing partner Zaid Al-Zaidy, creative director Simon Labbett, copywriters Adam Staples and Paul Miles, business director Sophie Ford Masters, strategy director Mark Sng and project manager Bob Loyal.