Find Kopparberg in the UK
Swedish brand, Kopparberg Cider, has launched “Find Kopparberg”, a British advertising campaign running simultaneously across cinema, press, Facebook, Twitter and on the Find Kopparberg site. The new campaign is about discovering that place you never knew existed, a great new band, an underground party or just a great night out. The cinema ad features Joy Formidable, a three-piece band from North Wales, currently located in London. The dedicated site features event details (in collaboration with Vice Magazine), gig reviews and recommendations, behind-the-scenes videos as well as competitions and giveaways.
Click on the image below to play the Find Kopparberg video in YouTube
The Find Kopparberg campaign was developed at Saint@Rainey Kelly Campbell Roalfe/Y&R by managing partner Zaid Al-Zaidy, creative director Simon Labbett, copywriters Adam Staples and Paul Miles, business director Sophie Ford Masters, strategy director Mark Sng and project manager Bob Loyal.
Still photography for the print advertising campaign was by Colin Lane.