FIFA World Cup 2022 in Qatar
Qatar has won the bid to host the 2022 FIFA World Cup, after competing with the USA, South Korea, Japan and Australia over the last year. The Qatar 2022 Bid YouTube channel has 33 videos ranging from launch introductions, commercials and spots featuring the facilities on offer. The campaign is held together with the visual image of five-sided particles.
Click on the image below to play the Introduction video in YouTube
“Hide and Seek” features bid ambassadors Ronald de Boer, Gabriel Batistuta, Sami Al-Jaber, and Pep Guardiola. Imagination is only the beginning! Click on the image below to play the Hide and Seek commercial in YouTube
Click on the image below to play the Puzzle commercial in YouTube
Click on the image below to play the Five Stadiums video in YouTube
The Puzzle ad, along with the line “Expect Amazing”, was developed at Team Young & Rubicam Dubai by executive creative director Shahir Zag, creative directors Guilherme Rangel and Wilbur D’Costa, client service director Matt Collier. Filming for Puzzle was shot by director Joeri Holsheimer via Czar and New Moon. Post production was done at The Mill.