Fiat GPS Navigation System is presented in colourful terms in this print advertising campaign from Marcel Paris. Small sections of flags are magnified to take us travelling through the flags of Lebanon, India, Ecuador, Wales and South Korea. “Find your way everywhere in the world. Updated GPS maps on http://fiatgroup.navigation.com“. The campaign won Gold at the 2010 Epica Awards.
The Fiat GPS Data Flags campaign was developed at Marcel Paris by creative directors Anne De Maupeou and Frederic Temin, copywriter Gaetan Du Peloux and art director/illustrator Youri Guerassimov.