Fiat Contradictory Sayings

The Fiat 500 is being promoted in a print advertising campaign featuring contradictory sayings, referring to the customizable nature of the vehicle. With more than 500,000 ways to customize a FIAT 500, its impossible to be wrong. “Endless possibilities. None of them wrong.”

Fiat Girls

Fiat Men

Fiat Boys

Fiat Women

Fiat Couple


The Contradictory Sayings campaign was developed at Leo Burnett Madrid by executive creative director Chacho Puebla, creative directors Francisco Cassis and Sergio Lobo, copywriter Francisco Cassis, art director/illustrator Sergio Lobo, creative advisor Tura, account director Ricardo Del Campo, account supervisor Elisabetta Lerbini, account executives Bárbara Giganto and Sabrina Culurgioni, working with Fiat marketers Renato Del Bino, Óscar Sáenz San Martín and Lola Salardón.


The Fiat campaign, as pointed out in the comments below, appears to draw from work done by Cristóbal Schmal, a freelance illustrator in Berlin, originally from Chile.

Est Ist Herbst

Filed under: Design, Fiat, Print

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