Feeding America and The Ad Council are running an advertising campaign raising awareness of the needs of 50 million Americans living in hunger. Actors Matt Damon, Ben Affleck, Taye Diggs and Ana Ortiz appear in public service advertisements playing the parts of real people affected by hunger. The goal of the campaign is to increase the social consciousness of hunger in the U.S., while diminishing the stereotypes about those who are hungry in America. The TV, print, outdoor and web PSAs direct audiences to visit feedingamerica.org for ways to help and to find their community’s food bank. A Spanish-language TV PSA is also available.
Matt Damon takes on his toughest role yet, Steve, a guy who’s just been down to the local foodbank for help. Click on the image below to play the video in YouTube (HD)
Taye Diggs takes on his toughest role yet, Reggie, a man who’s taken in an extra family. Click on the image below to play the video in YouTube (HD)
Ana Ortiz takes on the role of Fernanda, whose husband’s work has been affected by budget cuts. Click on the image below to play the video in YouTube (HD)
Ben Affleck wraps up the campaign with the stats. Click on the image below to play the video in YouTube (HD)
The U.S. Department of Agriculture’s (USDA) Economic Research Service reported earlier this week that more than 50 million Americans, including 17 million children, live in hunger. The 2009 report on Household Food Insecurity in the United States illustrates how the issue of hunger is affecting our country.
The campaign was developed pro bono at Cutwater, San Francisco, by creative director Chuck McBride, copywriter Ray Connolly and Marty Senn, art director Marcus Cross, executive producer Jennifer Golub, producer Dwight Clifford, producer Mai Huyhn.
Editor was Antony Calabrese at Plank Editorial.