Federer in Lindt Airport Campaign

Lindt USA is running a television and online advertising campaign featuring Lindt Global Brand Ambassador and Swiss tennis star Roger Federer. The new TV spot “Airport” follows Federer through an airport security screening in Paris. The commercial takes a comical turn when two female security agents find it nearly impossible to resist Federer and the Lindor Truffles he is traveling with. The ad culminates with the security agents taste testing the Lindor Truffles, ultimately confiscating them for further “investigation.” The campaign is being shown in tandem with the US Open, a tournament Federer has won five times in the past six years.

Roger Federer in Lindt Chocolate advertisement


Click on the image below to play the video in YouTube (HD)

Click on the image below to play the behind the scenes video in YouTube (HD)

In addition to the ad, Lindt is celebrating perfect matches on the court. For every match Federer wins during the Open, Lindt will donate $1,000 to the Roger Federer Foundation, focused on education for disadvantaged children in Africa.

Credits

The Federer campaign was developed at Gotham Inc, New York.

Filming was shot by director David Gray via Les Télécréateurs, Paris, with director of photography director of photography Steven Pettiteville.

  • Brandy

    Current generation of Creative Directors definitely travels too often by plane…

    httpv://www.youtube.com/watch?v=rRfKrMHqKAk

    • Walter

      Compare that piece of crap with a not brillant but nice commercial. Cool bleiben… aargh…

  • http://www.jobox.blogspot.com Joe’s Box

    Well let say it is a nice TVC, but unfortunately it is a copycat from the Lebanese Taanael tv Ad, you have to check this link to find more.

    httpv://www.youtube.com/watch?v=oraIZIFCt_0