Max Havelaar Foundation is promoting the application of fair trade principles to the cotton industry with an online petition clip, which is gradually revealed as people sign up with the cause. The Change of Label campaign, focused on ready-to-wear brands, is online at www.changeonsdetiquette.fr.
Click on the image below to play the video in YouTube (HD)
Post production was done at Mikros Image by producers Fabien Godenèche and Hugo Allart, lead after effects artist Jimmy Audoin, after effects animators Nathalie Pair, Sabine Liners, Caroline Mistral, and after effects artist Patrick Bennard.
Music, T.L Gehrmann, was performed by Australian singer Micky Green, from her album “Honky Tonk”.