Faces of Age UK

Welcome to the new faces of age. Age UK, the new force combining Age Concern and Help the Aged, has launched in the UK with TV ads featuring celebrities Sir Ian McKellen, Brian Cox and Eleanor Bron. The actors lip synch the voices of aged people suffering from dementia.

Ian McKellen in Age UK ad


Click on the image below to play the Ian McKellen ad in YouTube (HD)

Ian explains that he has boken a career-long refusal to do commercials just three times, so far. “I did a voice-over for a Stephen King book, shortly after filming his Apt Pupil, and another promoting tours of the Tower of London. I said yes to the new Age UK campaign because I am aged and live in UK – and know how lucky I am to be working, active and have many friends.”

Click on the image below to play the Ian McKellen interview in YouTube (HD)

Click on the image below to play the Brian Cox ad in YouTube (HD)

Click on the image below to play the Brian Cox interview in YouTube (HD)

Click on the image below to play the Eleanor Bron interview in YouTube (HD)

Click on the image below to play the mini-documentary in YouTube (HD)

Credits

The UK brand launch was developed at Karmarama by creative director Dave Buonaguidi, creative team Simon Connor and Stephen Cross, planner Sid McGrath, with Age UK marketing director Lisa McCormack.

Filming was shot by director Richard Loncraine via Tomboy Films, London, with director of photography Ian Foster and producer Glynis Murray.

Post production was done at Kream London, London, Smoke & Mirrors and Envy.