Facebook vs Hamilton
Vodafone Netherlands is marking the release of its upgraded mobile data network with Facebook vs Hamilton, an online campaign featuring 25 year old Formula 1 driver Lewis Hamilton. On September 13 Hamilton will speed over a trail of 2.7 kilometres racing against a virtual race car, composed of profile photos of 28,800 Facebook members, adding up to 288 mb. Dutch Facebook members who join the race will be in the draw to win prizes, including an HP Mini 210 netbook and Vodafone McLaren sets.
The Facebook vs Hamilton campaign was developed at Achtung, Amsterdam.