Lionhead Studios is preparing for the launch of Fable III on October 26 with a television advertising campaign developed by AgencyTwoFifteen and Psyop, a mobile phone application and a Facebook driven interactive experience. The Revolution spot, inspired by the paintings of old masters, is set in the game’s fictional land of Albion and centers on the overthrow of a tyrannical monarch.
Click on the image below to play the video in YouTube (HD)
The Fable III Tyrant Toppler online experience allows users to “Join the Revolution” in taking down the statue of the tyrant leader. As more people join, new prizes become unlocked and the crowd begins to grow. Once the revolution reaches a critical mass, the statue will topple over and all prizes are unlocked. To participate, just “like” Fable III on Facebook then visit xbox.com/fable3/revolution to add your name to the cause and unlock exclusive rewards.
Launched the week of October 4 by McCann Erickson London, Fable 3 Kingmaker is a geo-location and social gaming experience, played via mobile phones, that brings the world of Albion into the real world. It integrates seamlessly with the global campaign and plays to the overall theme of “It’s a Revolution” by letting gamers take part in a real-world struggle between Royals & Rebels to claim the streets of their home towns. It is also a pre-order mechanic for Fable III – the gold that is earned fighting for a side in Kingmaker is transferable into gold that can be spent within Fable III itself. This experience is available in UK, France, Italy, Spain, Germany, Sweden and Netherlands.
The Revolution spot was developed at AgencyTwoFifteen by executive creative directors Scott Duchon and John Patroulis, art directors Steve Couture, Jeremy Diessner and Aramis Israel, copywriter Michael Illick, director of integrated production Tom Wright, and agency producer Alex Spahr.
Filming was produced at Psyop via Smuggler by creative director Laurent Ledru, executive producer Neysa Horsburgh, line producer Alyssa Evans, VFX supervisor/CG lead artist David Chontos, editor Brett Nicoletti, storyboard artist Paul Binkley, Zbrush modelers Rafael Grassetti and Justin Lewers, modelers Rie Ito and Wendy Klein, rigger Lee Wolland, pre-visualization team Victor Garza and Ben Liu, lead animator David Bokser, animators Victor Garza, Chris Meek, Alejandro Castro, FX artists Allan Mckay and Ben Fiske, matte painters Tim Clark, Elias Gonzalez, Look Dev technical director David Chontos, lead lighter Denis Kozyrev, light/texture artists David Chontos, Denis Kozyrev, Katie Yoon, John Cook and Rafael Pratti, compositors David Chontos, Denis Kozyrev and Katie Yoon, and Flame artist Alex Kolasinski.
Title Animation/Graphics were produced at Elastic TV.
Music is “Young Men Dead” by The Black Angels, Austin.