F50 Adizero in action

Adidas is promoting the new F50 Adizero football boot in a television advertising campaign highlighting the lightweight boot’s design within the setting of a light tunnel. Superfad’s spot has the F50 boot interacting with a football of light streams that appear throughout the spot. Playing with various speed ramps and bullet time effects gives the viewer time to fully appreciate the boot’s design, while reinforcing the exceptional speed its lightweight design gives the player. See more on the Adidas Football Facebook page.

Adidas Light Streams


The Adizero in Action ad was developed at 180 Amsterdam by executive creative director Andy Fackrell, creative director Todd Bois, senior creative Daniel Brooks and producer Josie Tucker.

Filming was shot at Superfad with creative director Adam Parry, director Clayton McDermott, 3D artists Jerome Haupert, Rodi Kaya, Anders Freij, Tobias Meier, Weles Bussett, Maelys Faget, compositors Richard Frazer and Ian Sargent.

Sound and music were produced at Resonate Studios.