Evian Baby Inside

Evian is rolling out a print advertising campaign designed to flow on naturally from the world famous “Rollerbabies” campaign. Eight portraits by fashion photographer Nathaniel Goldberg show adults wearing t-shirts with the screen printed image of a baby’s body, giving the impression of what they looked like as babies. Each carries a bottle of Evian. The “Live Young” strapline, strengthens the message of the Rollerbabies film by symbolising the effect of evian on the bodies of adults of all ages.

Evian Live Young print advertisement - Baby Inside


Evian Live Young print advertisement - Baby Inside

Evian Live Young print advertisement - Baby Inside

Evian Live Young print advertisement - Baby Inside

Evian Live Young print advertisement - Baby Inside

Evian Live Young print advertisement - Baby Inside

The stars of the campaign are not models, but real people, actors chosen for their strength, their authenticity, their freshness, their diversity and their singularity. The creative stance adopted expresses their true nature as opposed to onstructing artificial characters for advertising purposes. Each model carries their bottle of evian in their own unique way, wearing their own clothes and jewellery, their individual style and their personality embodying the new strap line of the brand: “Live Young”.

The “Baby Inside” campaign was commissioned by BETC Euro RSCG Paris. The campaign was launched this month in Singapore, Thailand, Australia and Russia, will be released in China, Dubai and Qatar in April.

Filed under: Evian, Print

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  • Deux Doppel

    It would be great to see these t-shirts being made available in retail.

  • Bridget

    where can I get the shirt?
    I LOVE IT :DDD

    • Amir

      when you find where could you buy this T-shirt please let me know too…

      thanks
      Amir from Toronto

      • fritz

        I bought a limited edition of it 2weeks ago in Paris. ^^;

    • cassie parsonson

      http://www.evian.com/ you can buy the t-shirt here on the actually website i just bought my partner one hahaha

  • http://www.nouve.de Cem

    perfect. nice. i love this.

  • http://nicknolteweb.blogspot.com Nicknolte

    Nice Concept ;-) Congratulation BETC

  • http://www.dfred.book.fr Frédéric Deleersnyder

    i’m glad to see my face on your website for this ad :)
    Fréd

  • Emily Tan

    I had mine taken in Singapore at Chevron House. I was informed a copy of the pic will be emailed to me.

    Who can I contact for the pic ?

  • karina

    Жизнерадостный принт на футболке, как можно купить с доставкой в Россию?

  • Frine Longueira

    Where can I buy one of these T-shirts?

  • Gillian

    Where can i buy a tshirt like these? Thanks

  • http://shop.evian.com/ Gillian

    Found them yay!!! :o))

  • Eve

    Gillian, you say you found them – can you tell me where you found them. I’d love to get one for my husband for father’s day.

  • Brewster

    The 3 different models, Nicolas, Ornella and Fred, are available at shop.evian.com (unit sale price: €30)

  • Leanne

    I am convinced that the last picture is a catalogue model??

    • Iris

      me too! what’s her name?

  • cammille

    whats the guy with the long hair name ?