Evian is rolling out a print advertising campaign designed to flow on naturally from the world famous “Rollerbabies” campaign. Eight portraits by fashion photographer Nathaniel Goldberg show adults wearing t-shirts with the screen printed image of a baby’s body, giving the impression of what they looked like as babies. Each carries a bottle of Evian. The “Live Young” strapline, strengthens the message of the Rollerbabies film by symbolising the effect of evian on the bodies of adults of all ages.
The stars of the campaign are not models, but real people, actors chosen for their strength, their authenticity, their freshness, their diversity and their singularity. The creative stance adopted expresses their true nature as opposed to onstructing artificial characters for advertising purposes. Each model carries their bottle of evian in their own unique way, wearing their own clothes and jewellery, their individual style and their personality embodying the new strap line of the brand: “Live Young”.
The “Baby Inside” campaign was commissioned by BETC Euro RSCG Paris. The campaign was launched this month in Singapore, Thailand, Australia and Russia, will be released in China, Dubai and Qatar in April.
It would be great to see these t-shirts being made available in retail.
where can I get the shirt?
DD
I LOVE IT
when you find where could you buy this T-shirt please let me know too…
thanks
Amir from Toronto
I bought a limited edition of it 2weeks ago in Paris. ^^;
http://www.evian.com/ you can buy the t-shirt here on the actually website i just bought my partner one hahaha
perfect. nice. i love this.
Nice Concept
Congratulation BETC
i’m glad to see my face on your website for this ad
Fréd
I had mine taken in Singapore at Chevron House. I was informed a copy of the pic will be emailed to me.
Who can I contact for the pic ?
Pingback: Epica Awards 2010 | The Inspiration Room
Жизнерадостный принт на футболке, как можно купить с доставкой в Россию?
Pingback: 20 creative print advertisements for your inspiration
Where can I buy one of these T-shirts?
Where can i buy a tshirt like these? Thanks
Found them yay!!!
))
Pingback: Evian ti fa rimanere giovane! | mark&rtising
Gillian, you say you found them -- can you tell me where you found them. I’d love to get one for my husband for father’s day.
The 3 different models, Nicolas, Ornella and Fred, are available at shop.evian.com (unit sale price: €30)
I am convinced that the last picture is a catalogue model??
me too! what’s her name?
Pingback: Baby Inside | Trend Alert
whats the guy with the long hair name ?
Pingback: Evian Bus Shelter Baby Dancers
Pingback: The new Evian film, Baby & Me: consistent viral idea #evianBabyAndMe | Bhatnaturally