New York designer Stefan Sagmeister, David Byrne and Brian Eno, have won a Grammy for Best Recording Package, recognition of their marketing of Everything That Happens Will Happen Today. Byrne created the vanity label Todo Mundo and hired Topspin Media to promote the album online at www.everythingthathappens.com. Several formats were created to allow users to have options on how to listen to the music, from free streaming audio to a deluxe package housed in a tin. At the centre of the promotion was the house designed by Stegan Sagmeister.
The physical releases of the album came with graphics and packaging designed by Stefan Sagmeister. His inspiration for the roadside house, with closeups in the liner notes and grass on the CD, came from the song, “Home”. Sagmeister developed a 3D model of the house for the deluxe version, with clues to the dark edge of the scene included.
The deluxe package comes in a tin with a microchip that plays a sound of someone walking down a hallway in the house and slamming a door when the package is opened. This design of a pixelated, dimetric projection domestic scene, with a Sims-like feel, was designed by Sagmeister and Gamil
Click on the image below to play the interview with designer Stefan Sagmeister in YouTube (HD)
Click on the image below to play Topspin CEO Ian Rogers opening the package in YouTube (HD)