Every Bastard Says No

42 Below Vodka founder Geoff Ross and his wife Justine Troy have published “Every Bastard Says No”, the story of the brand that could. Every Bastard Says No, published by Randomhouse, is the rollicking tale of how Wellington advertising man Geoff Ross, his wife Justine and their business partners and loyal staff risked all and worked their butts off to do what New Zealanders so dream of doing but so rarely manage: build a brand that makes the world sit up and take notice. It’s an inspirational business story that will appeal to entrepreneurs, business students, creatives, and everyone who loves a brave, and ultimately successful, little Kiwi battler. See the promotional video in YouTube format below or take a look on the Randomhouse site.

Every Bastard Says No


Click on the image below to play the promo in YouTube (HD)

Filed under: 42 Below, Books, Commercials

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