Eveready South Africa promoted Alkaline Plus batteries in April 2010 with “Make Life Easier”, a print advertising campaign featuring well known small electric devices: a torch, mp3 player, tv remote and camera.
Credits
The Make Life Easier campaign was developed at Boomtown Strategic Brand Agency, Port Elizabeth, by creative director Andrew Mackenzie, art director/illustrator Tim Jones, copywriter Ruan A.J Coetzee, illustrators Stephen Roth and Gavin Booyens, account team Kenny Holloway and Paul Stewart.
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