Eveready Make Life Easier

Eveready South Africa promoted Alkaline Plus batteries in April 2010 with “Make Life Easier”, a print advertising campaign featuring well known small electric devices: a torch, mp3 player, tv remote and camera.

Eveready Alkaline Torch Make Life Easier


Eveready Alkaline Torch Make Life Easier

Eveready Alkaline Camera Make Life Easier

Eveready Alkaline TV Remote Make Life Easier

Credits

The Make Life Easier campaign was developed at Boomtown Strategic Brand Agency, Port Elizabeth, by creative director Andrew Mackenzie, art director/illustrator Tim Jones, copywriter Ruan A.J Coetzee, illustrators Stephen Roth and Gavin Booyens, account team Kenny Holloway and Paul Stewart.