Eurostar’s new advertising campaign, Exploring is beautiful, is centred on a television commercial directed by Juan Cabral at Fallon. The advert showcases a young girl’s tenacity and inquisitiveness as she searches for animals that will talk to her. “Hello!” Eurostar is encouraging travellers to explore the continent beyond Paris and Brussels, looking beyond the norm, questioning what might be possible, and re-assessing the way they travel to Europe.
Click on the image below to play the video in YouTube (HD)
The Exploring is Beautiful campaign was developed at Fallon, London, by executive creative director Richard Flintham, art director/copywriter Juan Cabral, agency producer Nicky Barnes.
Filming was shot by director Juan Cabral via MJZ with producer Nell Jordan and director of photography Alex Barber.