E*Trade, the company known for its smart investment babies campaign, is running a new advertising campaign, “Investing Unleashed”, designed to show users the ease of low cost investing, encouraging them to increase their intelligence through E*Trade. The campaign is centered on two commercials, Goal and Value, created by New York design, production, and digital content company Thornberg & Forester. See also the E*Trade Banking Babies campaigns for 2008, 2009 and 2010.
Click on the image below to play the Goals video in YouTube (HD)
Click on the image below to play the Value video in YouTube (HD)
Credits
The Investing Unleashed campaign was developed at Grey New York, by chief creative officer Tor Myhren, creative directors Paul Behnen and Jeff Vinick, director of broadcast production Bennett McCaroll, agency producer Kim Kietz, account team Jon Holding, Alissa Sheely and Catherine Borod, project manager Lia Armatas, with client consultant John Clarkson.
Filming was shot by director Cole Webley at Uber Content, Hollywood, with executive producer Preston Lee, producer Tom Lowe, and director of photography Travis Cline.
Editor was Owen Plotkin at the , New York, with executive producer Nancy Finn.
Music was produced by Josh Rabinowitz and Lee Brooks at Bang Music. Sound was designed by Steve Rosen at Sonic Union.
3D animation, end tag and website screens were produced at Thornberg and Forester by producer Javier Gonzalez.
Post production was done at Nice Shoes, New York, by Flame artist Rich Schreck.
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Investing “unleashed”? Really? -- If this was one of those legendary sarcastic ad slogans on radio in the latest release of the “Grand Theft Auto” series, I would probably laugh. Unleashed financial services, that’s really what we need now, very “inspiring”…