E*Trade, the company known for its smart investment babies campaign, is running a new advertising campaign, “Investing Unleashed”, designed to show users the ease of low cost investing, encouraging them to increase their intelligence through E*Trade. The campaign is centered on two commercials, Goal and Value, created by New York design, production, and digital content company Thornberg & Forester. See also the E*Trade Banking Babies campaigns for 2008, 2009 and 2010.
Click on the image below to play the Goals video in YouTube (HD)
Click on the image below to play the Value video in YouTube (HD)
The Investing Unleashed campaign was developed at Grey New York, by chief creative officer Tor Myhren, creative directors Paul Behnen and Jeff Vinick, director of broadcast production Bennett McCaroll, agency producer Kim Kietz, account team Jon Holding, Alissa Sheely and Catherine Borod, project manager Lia Armatas, with client consultant John Clarkson.
Editor was Owen Plotkin at the , New York, with executive producer Nancy Finn.
3D animation, end tag and website screens were produced at Thornberg and Forester by producer Javier Gonzalez.
Post production was done at Nice Shoes, New York, by Flame artist Rich Schreck.