Burberry, the British luxury fashion house known for its trenchcoats and classic check tartan, has produced a set of photographs promoting the Spring/Summer 2010 lines of Burberry Prorsum, Burberry London, and Burberry Brit. British actress Emma Watson appears alongside her brother model Alex Watson, musician George Craig (indie North Yorkshire band One Night Only), musician Matt Gilmour and model Max Hurd. Colour images highlight the brand’s rich heritage and signature icons and are all anchored in outerwear, including modern variations of the Burberry trench coat, and innovations of the Burberry check.
”This campaign celebrates our heritage and our timeless Burberry icons. The energy of the images and the dynamic cast reflect the different attitudes and expressions of the Burberry guy and girl.
Behind the scenes footage at the Burberry Spring/Summer 2010 campaign shoot, featuring British actress Emma Watson and Burberry Chief Creative Officer, Christopher Bailey.
Click on the image below to play the video in YouTube (HD)
The Emma Watson shoot was developed by Burberry creative director Christopher Bailey, photographer Mario Testino, with hair by Orlando Pita and make-up by Linda Cantello.