Electrolux Art of Performance
Electrolux instant cleaner Ergorapido has been put to the test in a modern art installation. Swedish artist Tobias Allanson designed the “Ergorapido Test Track”, a performance-through-art-machine kinetic sculpture, using a real Ergorapido vacuum cleaner. The sculpture showcases Ergorapido’s effective dust pick-up, manoeuvrability, LED headlights and 2-in-1 function in four situations in the home environment.
Click on the image below to play the Ergorapido Test Track video.
Click on the image below to play the behind-the-scenes video.
The sculpture shows how Ergorapido manoeuvres around obstacles and even under tables with a twist of the handle, thanks to its double-jointed floor nozzle. Tobias used magnets to show how the handheld unit snaps out to clean furniture, tables or the interior of the car.
The Art of Performance project was developed at Great Works, Stockholm, and conducted by Swedish artist and set designer Tobias Allanson.