Elanders, an international publishing house based in Stockholm, ran a series of posters with intricate examples of printing techniques designed to catch the attention of the creative industry. Each poster has its own current theme: Movie bad guys, Swedish summer and First novels. The campaign was designed to show that Elanders can do small, creative print jobs as well as large catalogue productions. It all paid off, with a Gold Design Lion at Cannes International Advertising Festival. Order the posters from Elanders.
The Elanders on Very Important Matters campaign was developed at Happy Forsman & Bodenfors, Gothenburg, by creative director Lisa Careborg, art directors Anderas Kittel, Oskar Andersson, Maria Glansén, account director Robert Axner, account manager Jessica Wallin.