Greg Fay, a British film director, has produced “El Secret de Mateo” (Matthew’s Secret) for the Philips Cinema Project produced in association with Ridley Scott Associates (RSA Films). Each of the five films chosen by Philips features a handful of spoken lines in common. “What’s that?” “It’s a unicorn”. “I’ve never seen one up close before”. “Beautiful”. “Get away! Get away!” “I’m sorry”. In this case the lines are spoken in Spanish. A boy leads his little sister, who appears to be blind, up into a residential building to discover his secret, a unicorn.
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The Parallel Lines project was developed at DDB London by creative director Neil Dawson, copywriter Sam Oliver, art director Shishir Patel, agency producer Lucinder Kerr and Natalie Powell, business director Neill Rob. Digital agency was Tribal DDB Amsterdam. Media planner was Paul Owen-Richardson at Carat Worldwide.
Filming was shot on location in Uruguay by director Greg Fay via RSA Films. A former associate editor at both iD and The Face magazines, Fay has directed music videos for acts including Lilly Allen, Oasis, and The Streets and worked for commercial clients including Reebok, Orange, British Airways and Yellow Pages. In 2005 he wrote and directed his first short Last Trip to Cardiff on the back of which he was signed (as one half of directing partnership Ben & Greg) to Partizan Films. He joined RSA as a director in his own right in 2008 and has shot numerous commercials for the likes of The Guardian, Asda and Vodafone, amongst others. In February 2010 Greg will shoot a pilot for a BBC Wales comedy series called Dappers.
Editor was Ben Stephens at The Whitehouse.