EHSAAS (Education & Health Support Aid & Awareness Society) is a non profit, nonpartisan organization with a focus on building awareness among the citizens of India through education and public relations. One of their recent campaigns focused on child labour, a grave problem that threatens the future of India. Underage labour deprives thousands of children in India of an education and forces them to work in hazardous and unhygienic work conditions. Three print advertisements place children in tea plantation, brick works and Dhobi Ghat, the washing area of Mumbai. “Education is the only way out. To sponsor a child’s education, call +91 25123131, 25143131 or log on to www.ehsaas-india.org.in”
The Child Labour campaign was developed at JWT India Mumbai by executive creative director Tista Sen, creative director/art director/copywriter Ch. Shyamsunder Goud, creative director Abhay Arekar, photographer Shantonobho Das and illustrator Vijay Nanaware.