Editions Points, a French publishing house, has published the famous speeches collection to underline the important role they have played in our past and consequently in our present. The “discours célèbres” series celebrates speeches that have deeply influenced the world we are living in, evoking revolutions, wars, peace or unifications. Marcel Paris created posters with the title of a speech, each letter designed to show an event associated with the speech. Reading the entire title provides a chronological overview of the historical context of the speech. After the launch of the poster campaign, Editions Point customers started to ask specifically for the famous speeches special collections. Sales went up by 15% within 2 weeks. The campaign won a Gold Press Lion at Cannes International Advertising Festival.
Martin Luther King dedicated his life to the struggle against racism and segregation in the United States. On August 28, 1963, after a march which brought together 250 000 people, he delivered his famous speech “I Have a Dream”, a hymn to freedom. The Civil Rights Act, passed in 1964, establishes the equality of men, whatever their race, within the American nation. In 1882, Ernest Renan, at a conference famously said that neither race nor language nor religion can not define a national community.
After the French defeat of 1940 and Marshal Petain’s request for an armistice, England found itself alone fighting against Germany’s Third Reich, with the need for renewed courage. Prime Minister Winston Churchill delivered his history-shaping speech to the House of Commons on May 13, June 1940, using Theodore Roosevelt’s phrase “Blood Toil, Tears and Sweat” to galvanize his people and prepare them for the sacrifice to come. At the same time, General de Gaulle fled to London, launching on the BBC his famous call of June 18, founding the Resistance, urging the French people to reject, by all means, the occupation of their territory.
Faced with oppression and discrimination suffered by his people, Gandhi claimed nonviolent action as the way ahead. This thinking is at the heart of speech he gave during his trial at Ahmadabad, March 23, 1922. The principle of non-violence was adopted by many in India and other parts of the world. The Dalai Lama connected with this approach during his acceptance speech for the Nobel Peace 1989, protesting against the military occupation of Tibet.
The Famous Speeches campaign was developed at Marcel Paris by chief creative officers Frederic Temin and Anne De Maupeou, art directors/copywriters Souen Le Van and Romain Galli, art buyer Jean-Eric Le Coniac, illustrator/typographer Emily Forgot, advertiser’s supervisors Emmanuelle Vial and Catherine Lauprêtre, account manager Cecile Henderycks, and account supervisor Michel Kowalski.