Ecomist put to the Test

Ecomist air refreshening systems are put to the test in this print advertising campaign from South Africa. The system’s claims to deal with offensive odours are demonstrated with flowers made of fish, cigarettes and onions.

Ecomist Cigarettes

Ecomist Fish
Ecomist Onions

Ecomist Credits

The Ecomist campaign was developed at Y&R South Africa Johannesburg by chief creative officer Michael Blore, executive creative director Liam Wielopolski, art director Tanya de Lange, copywriter Lwazi Mkhize and photographer Michael Meyersfeld.