Earth Week Change Starts with your Underwear

Pact, the socially responsible and environmentally aware underwear company, is partnering with The Green Belt Movement during Earth Week to sell specially designed “Green Belt” print underwear. The company will donate profits from the sale of Green Belt clothing, sold between April 16th to April 25th, to planting trees. For each pair sold Pact will plant 20 trees in Africa. The goal: 10,000 trees planted. See our earlier story on the launch of the Pact brand.

Pact Change Starts with your Underwear Earth Week Green Belt range


Pact Green Belt underwear wearing models plant a tree

Credits

The PACT Green Belt underwear was designed at Fuseproject by Design Lead Yves Behar. PACT is the brainchild of Jason Kibbey and Jeff Denby.

The Green Belt Movement was founded by environmentalist and Nobel Peace Prize winner Dr. Wangari Maathai in 1977. What began as a grassroots tree-planting program aimed at addressing environmental damage has evolved into a vehicle for empowering women, advocating for human rights and supporting good governance and peaceful democratic change. To date, more than 40 million trees have been planted throughout Africa.

Clothing is manufactured from 95% organic cotton and 5% elastane at Egedeniz Tekstil in Turkey. It all starts from the soil. Plants are grown on these farmers’ fields without use of any artificial fertilizers, insecticides, or herbicides. This enables the fields to clean away any past plantation residues. Furthermore, crop rotation is employed to contribute to soil improvement. All processes from farming through ginning, spinning, knitting or weaving, washing, dying, or manufacturing the garments are certified by Skal, GOTS, and EKO.

PR is handled by Blue Practice, San Francisco.

via Creativity Online

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