Earth Hour 2010 Online
Earth Hour, the WWF initiative started in Sydney in 2007, has been run for the fourth time, on a global basis. The 2.2 million Sydney homes and business who turned their lights off in 2007 have been joined across the world by millions of people making a stand against climate change. Well known landmarks the Sydney Harbour Bridge, the CN Tower in Toronto, the Golden Gate Bridge in San Francisco, and Rome’s Colosseum, were joined this year for the first time by Mount Rushmore in South Dakota, Niagara Falls at the U.S./Canada border, the Leaning Tower of Pisa in Italy, the Great Pyramids in Egypt, Table Mountain in South Africa, and the Hiroshima Peace Memorial in Japan.
Participants are encouraged to share their involvement with others online, using Flickr, YouTube, Twitter (#earthhour), Facebook and blogging.
Here’s two commercials from WWF in the USA, using children to promote Earth Hour.
Click on the image below to play the first USA video in YouTube
Click on the image below to play the second USA video in YouTube
The Mt Rushmore lights, normally turned off at 11 pm each night, were switched off at 8.30 pm instead. In future the lights will be turned off at 9 pm each night.
Click on the image below to play the Mt Rushmore video in YouTube
WWF USA recruited a number of celebrities to endorse the Earth Hour 2010 initiative, including Gisele Bundchen, Tom Brady, Steve Nash and Edward Norton.
Click on the image below to play the Gisele Bundchen video in YouTube
Click on the image below to play the Tom Brady video in YouTube
Click on the image below to play the Steve Nash video in YouTube
Click on the image below to play the Edward Norton video in YouTube