Jake Scott from Ridley Scott Associates (RSA Films) worked with The Mill to produce an emotional connection between players and spectators for EA Sports. In “Push” rival Madden NFL players in an epic face off are joined by sideline officials, stadium staff and thousands of supporters. In “Joy”, players from many sports codes embrace their supporters to the tune of Beethoven’s Ode to Joy.
Click on the image below to play the Push video in YouTube (HD)
Click on the image below to play the YouTube takeover video (HD)
Click on the image below to play the Joy video in YouTube (HD)
The EA Sports campaign was developed at Heat, San Francisco, by creative director Steve Stone, art director/copywriter Warren Cockrel, art director Anna Rowland and agency producer Chris Weldon.
Filming was shot by director Jake Scott via RSA Films with director of photography Dan Mindel, executive producer Tracie Norfleet, producer David Mitchell.
Editor was Doug Walker at Filmcore (Beast), San Francisco.
Post Production was done at The Mill, Los Angeles, by Flame artist Tara DeMarco, VFX producer Lee Pavey and post producer Tracey Coleman.